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Search engine optimization is the process of improving the quality and quantity of your website traffic from Google. Unlike other advertising methods such as social media and traditional advertisement- Google's search engine is the only place on the internet your costumers are looking for you.
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Why invest in organic search results?
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SEO targets quality traffic
Organic search results center on making it easy for your audience to find you when they want information.
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No need to pay for ads
Google’s organic rankings are based entirely on what its algorithm determines to be the best results. Scoop! that's where we come in.
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SEO gets more clicks than PPC
Even though PPC ads appear above organic ranking results, 70% of searches result in a click on an organic result on the first page.
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SEO helps PR
SEO and PR may seem like entirely separate marketing strategies but using them together will maximize your results in both.
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Get ahead of your competition
More than 62% of marketers say that improving their SEO and their online presence is a top priority for their business success.
02
The advantages of Google AdWords
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Faster Result Than organic SEO
The visibility your business will receive on Google is much more valuable in terms driving sales than any other medium.
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Increase Ad Visibility To High-Quality Audience
With Google AdWords, it is possible reach the audience who are more likely to make a purchase by serving the right ads.
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AB Testing made simple
Google AdWords has an option to experiment changes on your campaign and test over a period of time, allowing you to track what works best for your business.
03
Why does your business need a professional keyword research?
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Understand how your costumers search
Keyword research can tell you what people are searching for, rather than what you think they are searching for.
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Help Google rank you better
Google can only rank your business if they know what your business is. Targeting keywords on different pages means Google can rank you for those keywords.
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Drive traffic to your website
Identifying keywords to use in your website content will drive quality traffic to your website.
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