What Kind of Company Do You Have?
Last updated on Dec, 2020 by Editorial Staff
With close to 2 billion websites online today, each trying to achieve separate things, it can seem a little daunting. However, establishing what kind of company you have will set you on the right track from the get go and ensure you're focusing on the most crucial things. Important decisions such as web design, marketing, branding and even the company name are all dependent on what your company is offering.
There are simply heaps of different websites out there, like blogs, entertainment, forums, non profits, portfolios and SaaS. For today, let's home in on one of the most prevalent categories – eCommerce websites.
Put simply, an eCommerce website offers goods or products to consumers which can be purchased online via a shopping cart. Anyone who does online clothes shopping, grocery shopping or has made a purchase from the eCommerce powerhouse, Amazon, has engaged with these sites at one time or another!
There are several key elements to ensure you've covered before launching your eCommerce website.
Ensuring you have the proper SSL Certification for your customers to buy safely is one of the first things on the list. Next, you'll need to make sure that the web design is as user friendly as possible and in keeping with your end goal – getting as many customers to the checkout as possible. Lastly, it's hugely important to make sure that everything looks crystal clear, from product images to the descriptive copy. It's all part and parcel of having a successful eCommerce site. Make sure to do your research and look at other competitors in your field. What are they doing (or not doing) that you could learn from?
Whether you're about to launch a new company or already have one up and running, it's essential to your success to recognise where your company fits in so you can plan accordingly!